We’ve been supplying Bloodstock Open Air Festival with hundreds of thousands of paper cups for the past four years.

They came up with the brilliant idea of using performer sponsorship to help cover the cost of the cups, and along the way they’ve actually turned into a bit of a collector’s item for festival-goers.

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They also run an epic cup return scheme. Rather than letting cups pile up around the site, fans can gather them up and return them to a dedicated area in exchange for prizes - think free drinks, food vouchers, merch, and even side-of-stage experiences.

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Cleaner site. Happier fans. Awesome rewards. Now that’s a festival attitude we’re proud to get behind.